On-Page factors are thos criteria of web page that are dicated by the contents of a web page itself. They are critical to a search engine marketing campaign, but less so than they were historically, because they are very easy to manipulate. Because there are obvious incentives for spammers to do so, search engines have begun to place importance on other factors as well. That is not to say that on-page factors are not important, however.
It is useful to further divide on-page factors into two categories thos that are visible and those that are invisible. The former are much more important than the latter. Many search engine marketers believe that the latter are now devalued to the extent that they are mostly not worth bothering with. This is because they can be so easily manipulated without influencing page presentatino at all. Spam can be carefully hidden in a web page in this way. A search engine's confidence in such factors being honest or accurate, therefore, is low. In short, the search engine's algorithms regard visible content with more confidence, because the user will actually see this content.
Any content that is hidden using CSS or other form of subterfuge, regardless of intent, may be regarded as an invisible factor and devalued. At worst, if employed excessively, the page or site may be penalized as a whole.
Post by : Oka Dayendra
Post on : 02 April 2011
Title : On-Page Factors
Category : SEO Guide
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