The Page Title is a string of text, defined by contents of the <title> element in the <head> section of the HTML document. The title is visible both in the title bar of a browser window, as well as the headline of a search engine result. It is arguably one of the most important factors in search engine optimization because it is both an important factor in search engine rangkings, as well as a critical call to action that can enchance the click-through (CTR).
One of the biggest mistake of Web Developers make is to set the title for all pages on a website to the same generic text. Frequently, this text is the cmpany name or slogan. In this case, at best your pages will be indexed poorly. At worst, the site could receive a penalty if the search engines see the pages as duplicate content. Be sure all pages on a dynamic site have unique and relevant titles.
When writing titles, it is also wise to insert some targeted keywords. you should not lose sight, however, that a title is also a call to action. Event if a title successfully influences a search engine to rank a page highly, that ranking effectiveness is then multiplied by your CTR. Keyword stuffed titles are not always effective for CTR, though they may rank well. As a rimender, these keywords should also appear in the document's copy.
People will also frequently use a page title for the anchor text of an inbound link. Anchor text is an important off-page factor.
