"Click me!" If ideal URL could speak, its speech wuld resemble the communication of an experienced salesman. It would grab your attention with relevant keywords and a call to action, and it would persuasively argue that you should choose it instead of the other one. Other URLs on the page would pale in comparison.
URLs are more visible than many realize, and are a contributing factor in CTR. They are often cited directly in copy, and they occupy approximately 20% of the real estate in a given search engine result page. Apart from "looking enticing" to humans, URLs must be friendly to searc engines. URLs function as the "addresses" of all content in a web site. If confused by them, a search engine spider may not reach some of your content in the first place. This would clearly reduce search engine friendliness.
Creating search engine friendly URLs becomes challenging and requires more forethought when developing a dynamic web site. A dynamic web site with poorly architected URLs presents numerous problems for a search engine. On the other hand, search engine friendly URLs containing relevant keywords may both increase engine rankings, as well as prompt a user to click them.
Post by : w3 Administrator
Post on : 24 August 2011
Title : Provocative Search Engine Friendly URLs
Category : SEO Guide
Source :
