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URLs and CTR
It is clear that users are more likely to click a search result that looks more relevant. One way to do this is to include relevant keywords - such as the product name in the URL. Although the effect on rangkings due to keywords in URLs may be small in current search engine algorithms, the effect of a better CTR may be noticed.
Static-looking keyword-rich URLs are more aesthetically pleasing, and may enhance your CTR. Query keywords are also highlighted in the results pages if their URLs contain those keywords.
A better CTR means a better ad. The most important factor in a search engine result may be the page title, but if you're shopping for blue widgets, and you see the following two results, which one would you click if you were looking for "blue widgets", all other variables equal?
